Program

Registration

7:30 – 8:30

Invocation and National Anthem

8:30 – 8:35

Opening Remarks

Winston Cruz, Philippine Software Industry Association (PSIA) Vice President and SOFTCON.ph 2015 Chairman

8:35 – 8:40

Opening Address

DOST-ICTO

8:40 – 8:50

Keynote Message

Markku Lepisto, Principal Technology Evangelist, APAC, Amazon Web Services

8:50 – 9:20

The Philippine Software Industry Landscape

Jonathan De Luzuriaga, President – Philippine Software Industry Association (PSIA)

9:20 – 9:50

AM Break

9:50 – 10:05

The Future of Applications: Three Strategies for the High-velocity, Software-driven Business

Chucky S. Castro, Managing Director, Platform Capability Lead – Accenture Technology in the Philippines

10:05 – 10:35

The Global Software Industry 2022

MODERATOR PANELISTS
Arup Maity, President and CEO – BlastAsia Inc.
  • Paco Sandejas, Managing Partner – Narra Venture Capital
  • John Orrock, CEO, Principal Investor and Advisor – Futures Now Ventures
  • Earl Valencia, President and Co-Founder – IdeaSpace Foundation
  • Christian Besler, VP & Head of Community Engagement – Kickstart Ventures Inc.
  • * Monchito Ibrahim, Deputy Executive Director – Information and Communications Technology Office

10:35 – 11:35

Panel Discussion: Big Data Analytics – A New Segment for Software Development

MODERATOR PRESENTER PANELISTS
Mary Rose Dela Cruz, CEO – Stratpoint Technologies, Inc. Drew Perez, Managing Director – Adatos
  • Alvin Gendrano, Vice President of Big Data – Smart Communications
  • Allan De Jesus, Chief Technologist, Global Delivery Philippines – Hewlett-Packard Company

11:35 – 12:35

LUNCH

12:35 – 02:00

Panel Discussion: Going Mobile

MODERATOR PANELISTS
Allan Tan, CEO / President – Ideyatech Inc.
  • Ria Lu, President / CEO – Komikasi Games and Entertainment
  • Anton Andres, Mobility Solutions Specialist / Alliances / Solutions Architect, Enterprise Business Team – Samsung Electronics Philippines, Corp.
  • Anne Michelle Santos, Product Manager for API – Globe Labs
  • *Accenture

2:30 – 3:30

PM Break

3:30 – 3:45

Panel Discussion: The Right Stuff Among Developers

MODERATOR PANELISTS
Calen Legaspi, CEO and Co-Founder – Orange and Bronze Software Labs Inc.
  • Gabriel Villorente, Senior Embedded Systems Training Instructor, Mobile and Embedded Software Development Track – UP Information Technology Development Center
  • Maria Rosario Ahorro, Head, Human Capital Management – Pointwest Technologies Corporation
  • Joey Gurango, President / Managing Director, Gurango Software

3:45 – 4:45

Synthesis | Raffle | Closing Remarks | Networking | Exhibit Tour

4:45 – 6:00

REGISTRATION

7:30 – 8:30

Invocation and National Anthem

8:30 – 8:45

Opening Remarks

Jonathan De Luzuriaga, President – Philippine Software Industry Association (PSIA)

8:45 – 9:00

Marriott Grand

Ballroom A

Executive 10 West Executive 11 West
Programming, Architecture & DevOps Track Testing Track User Experience Track

PAD-1

Faster Feedback & Continuous Delivery

Arunkumar Ramanathan

Application Developer /Devops – ThoughtWorks

T-1

Risk-Based Exploratory Test Design

Ian Pestelos

Founder – TestKamp

UX-1

UX Primer

Phil Smithson

Co-Founder – UXMNL

9:00 – 10:20

Room Transition

10:00 – 10:25

PAD-2

Hackers vs. Hackers

Markku Kero

CEO / Founder – Job and Esther Technologies

T-2

Debunking Test Automation Myths

Kim Deloria

Senior Software Engineer – Pointwest Innovations

UX-2

Designing Experiences

Eugene Gagolinan

Senior Lead UI Designer, Product Design – Voyager Innovation

10:25 – 11:45

LUNCH

11:45 – 01:00

PAD-3

Agile Engineering: TDD, Refactoring & Domain-Driven Design

Calen Legaspi

CEO and Co-Founder – Orange and Bronze Software Labs Inc.

Product & Project Management Track

P&P-1

When is Quality good enough?

Kiko Basilio

Senior Director & Head of IT Development – (TS Power Tools) Carlson Wagonlit Travel

UX-3

Don’t Build Blind: The Role of UX in Product Development

Micael Diaz de Rivera

User Experience Supervisor – OLX

1:00 – 2:20

Room Transition

2:20 – 2:25

PAD-4

Performance Tuning of Hybrid Mobile Apps

Allan Tan

CEO / President – Ideyatech Inc.

P&P-2

Coding a Product with No Product Owner: 5 Lessons in Ambiguous Software Design

Tom Okagami

COO – Synacy Inc.

UX-4

Connected Products, Connected Experiences:
What the Future of UX
Means for Software Development

Kristin Low

Founder – On-Off Design & Technology Hong Kong

2:25 – 3:45

Room Transition

3:45 – 3:50

PAD-5

Building Financial Systems with Microservices

Edge Dalmacio

Software Architect and Certified PCI Security Implementer – PayMaya Technologies

P&P-3

Things I Used to Believe About Agile: Inconvenient Truths About Agile

Lorenzo Dee

Vice President, Consulting Services – Orange & Bronze Software Labs Inc.

Data Science Track

DS-1

Data at the Speed of News

Russell Shepherd

Data Scientist – Rappler

3:50 – 5:10

Synthesis | Raffle | Closing Remarks | Networking | Exhibit Tour

Winston Cruz, Philippine Software Industry Association (PSIA) Vice President and SOFTCON.ph 2015 Chairman

5:10 – 6:00

Note: Agenda is subject to change without prior notice.

Speakers

Allan Tan
CEO/President - Ideyatech
Arunkumar Ramanathan
Application Developer - Thoughtworks
Calen Legaspi
Chief Executive Officer & Co-Founder - Orange & Bronze Software Labs
Edge Dalmacio
Software Architect and Certified PCI Security Implementer - PayMaya Technologies
Gene Gagolinan
Senior Lead UI Designer , Product Design - Voyager Innovation
Ian Pestelos
Founder - TestKamp
Kiko Basilio
Senior Director & Head of Global IT Development for Traveler Services - Carlson Wagonlit Travel
Kim Deloria
Senior Software Engineer - Pointwest Innovations
Kristin Low
Founder - On-Off Design & Technology, Hong Kong
Lorenzo Dee
Vice President, Consulting Services - Orange & Bronze Software Labs
Markku Kero
CEO / Founder - Job and Esther Technologies
Micael Andrei Diaz de Rivera
User Experience Supervisor - OLX
Phil Smithson
Co-Founder - UXMNL
Russell Shepherd
Data Scientist - Rappler
Tom Okagami
COO - Synacy Inc.

Registration

SOFTCON.ph 2015: BREAKING THE CODE

November 4-5, 2015

This year’s technology and innovation summit goes​ ​beyond borders as it breaks through the hype of emerging technologies and explores the truth about digital businesses.

Registration Manager

  • Cathy Umali
  • Email: softcon@psia.org.ph
  • Telephone: (+632) 817-2727 Ext. 109
  • Mobile: (+63) 998-964-2101

Early bird rates extended to October 11!

Please complete the following form to register:
Name to appear on Delegate ID *

Email

Address *

Telephone Number *

Mobile

Number *

Designation *

Company Name *

Company Address *

Type of Industry *

What days would you like to attend? *

Category *

Vat or Non-Vat
(If non-vatable please send us a copy of your PEZA Certification) *

Company Tin Number *

Requests and/or Concerns

Day 1 Only
Category
Early Bird ( until Oct. 11, 2015 )
Individual Group of 3 + 1(FREE) Group of 5 + 1(FREE)
PSIA Member/PSIA Partner Association Member 5, 544 16, 632 27, 720
Non-Member 6, 552 19, 656 32, 760
Academe 5, 040 15, 120 25, 200
Category
Regular Rate ( until Nov. 2, 2015 )
Individual Group of 3 + 1(FREE) Group of 5 + 1(FREE)
PSIA Member/PSIA Partner Association Member 6, 160 18, 840 30, 800
Non-Member 7, 280 21, 840 36, 400
Academe 5, 600 16, 800 28, 000
Category
Walk-in Rate ( Nov. 3-5, 2015 )
Individual
PSIA Member/PSIA Partner Association Member 7, 280
Non-Member 8, 400
Academe 6, 720
Day 1 and Day 2
Category
Early Bird ( until Oct. 11, 2015 )
Individual Group of 3 + 1(FREE) Group of 5 + 1(FREE)
PSIA Member/PSIA Partner Association Member 8, 064 24, 192 40, 320
Non-Member 9, 072 27, 216 45, 360
Academe 7, 560 22, 680 37, 800
Category
Regular Rate ( until Nov. 2, 2015 )
Individual Group of 3 + 1(FREE) Group of 5 + 1(FREE)
PSIA Member/PSIA Partner Association Member 8, 960 26, 880 44, 800
Non-Member 10, 080 30, 240 50, 400
Academe 8, 400 25, 200 42, 000
Category
Walk-in Rate ( Nov. 3-5, 2015 )
Individual
PSIA Member/PSIA Partner Association Member 10, 080
Non-Member 11, 200
Academe 9, 520
Day 2 Only
Category
Early Bird ( until Oct. 11, 2015 )
Individual Group of 3 + 1(FREE) Group of 5 + 1(FREE)
PSIA Member/PSIA Partner Association Member 3, 528 10, 584 17, 640
Non-Member 4, 536 13, 608 22, 680
Academe 3, 024 9, 072 15, 120
Category
Regular Rate ( until Nov. 2, 2015 )
Individual Group of 3 + 1(FREE) Group of 5 + 1(FREE)
PSIA Member/PSIA Partner Association Member 3, 920 11, 760 19, 600
Non-Member 5, 040 15, 120 25, 200
Academe 3, 360 10, 080 16, 800
Category
Walk-in Rate ( Nov. 3-5, 2015 )
Individual
PSIA Member/PSIA Partner Association Member 5, 040
Non-Member 6, 160
Academe 4, 480
* Rates are inclusive of 12% VAT

Sponsors

Co-Presenter

PLDT-SMART-SME-NATION-LOGOPLDT-ALPHA

Silver

Accenture

Bronze

PointwestIPC-logo-2013

Call for SOFTCON.ph Sponsors and Partners! Submit your contact information and we’ll get in touch with you soon!

Fields marked with * are required.

Full Name *
Company *
Email Address *
Mobile No *
Phone No *
Comments and/or Requests *

Exhibit

Be a SOFTCON.ph Exhibitor! Submit your contact information and we’ll get in touch with you soon!

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Phone No *
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Organizers

Organizer

organized-psia

Co-Organizer

ICTO-Logo

About Us

psialogo
In its 26 years of existence, the Philippine Software Industry Association (PSIA) has worked alongside the Philippine government in creating and developing initiatives and policies to consistently promote the growth of the Philippine software industry and continually raise the competitiveness of the Philippines in the software services global market. In fact, in 2007, the Philippines was awarded as the Best Off-Shoring Destination of the Year by the National Outsourcing Association (NOA) of the United Kingdom.

Recognizing its key role in nation building, the PSIA is also active in supporting the needs of Filipino software entrepreneurs no matter how humble their beginnings, engaging the academe for educational alignment by assisting academic institutions in their course offerings and methods of instruction, and fostering alliances among its members and other associations here and abroad.

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